Case Study Research

Jain, Brodowsky and Divan 1994. The Role of Marketing in Privatizing Hungarian Firms.

  • Three cases study the role of marketing in the transformation of three formerly state-owned Hungarian enterprises at various stages of the privatization process. Text and full teaching notes for all three cases as well as analysis of some of the broad issues and problems Hungarian firms are facing. The cases will be translated and published in Hungary.

Jain, Brodowsky, and Divan 1993. Sonka Meats, a Case Study.

  • Sonka Meats is a formerly state-owned Hungarian firm that produces a variety of pork products. The case illustrates the marketing issues facing the company as it prepares to become a private enterprise competing in the international market. Published in 1994 proceedings of the Eastern Case Writers Association.