Dr. Glen H. Brodowsky
Dr. Glen H. Brodowsky
Professor of Marketing

Office: Markstein Hall 331
Phone: 760.750.4261
HomeEducationResearchCoursesVitaeServiceConsulting

Glen Brodowsky earned his Ph.D. in marketing and his MBA from the State University of New York at Buffalo. He holds a BA in Far Eastern Languages and Civilizations from the University of Chicago. He has taught Global Marketing, Marketing Communications, and Marketing Research at Cal State San Marcos since 1996, where he is currently a Professor of Marketing.

Dr. Brodowsky has lived and worked in China, Japan, and Taiwan and speaks Mandarin Chinese. He has also done research and made presentations in Hungary and Italy. He has published articles in The Journal of International Consumer Marketing, The Journal of Global Marketing, The Journal of Applied Social Psychology, International Business Review, The Journal of East West Marketing, Marketing Education, Review, Journal of the Academy of Business Education, and Time and Society.

He was a Fulbright Fellowship recipient and taught at National Cheng-chi University in Taiwan in 2007 and 2008. His research interests focus on cross-cultural marketing. Dr. Brodowsky is the Immediate Past President of the Marketing Educators Association.

Locally, Dr. Brodowsky has worked closely with a wide variety of organizations, including the City of Escondido, PennySaver USA, Callaway Golf, and several performing arts organizations.


  • 1997 - Ph.D., International Marketing, School of Management, State University of New York at Buffalo. Buffalo, New York. Expected Completion: December, 1996.
  • 1992 - Master of Business Administration (MBA), Marketing and International Business Concentrations, School of Management, State University of New York at Buffalo, Buffalo, New York.
  • 1987 - Advanced Chinese Studies. Non-degree program. National Taiwan University, The Stanford Center, Taipei, Taiwan, Republic of China.
  • 1986 - Bachelors of Arts, Far Eastern Languages and Civilizations, The University of Chicago. Chicago, Illinois.

Refereed Journal Articles

  1. Pillai, R., Kohles, J. C., Bligh, M. C., Carsten, M. K., & Brodowsky, G. (In Press). Leadership in ‘Confucian Asia’: A Three Country Study of Justice, Trust and Transformational Leadership. Organization Management Journal.
  2. Su, E, Y.A. Huang, G.H. Brodowsky, and H.J. Kim. (2011) "The Impact of Product Placement on TV-Induced Tourism: Korean Dramas and Taiwanese Viewers" Tourism Management, Vol. 32 Issue 4, 805–814.
  3. Brodowsky. Glen H. and Ruth Taylor, "Is That Your Final Answer? Improving and moving Beyond Standard Multiple Choice Marketing Questions," Journal of the Academy of Business Education, Vol. 10, Spring, pp 147-162.
  4. Brodowsky, Glen H. and Gary W. Lawson (2010), "From Grading to Reviewing: Providing Meaningful Feedback in a Case-Based MBA Course," Ethics and Critical Thinking Journal, September 15.
  5. Brodowsky, Glen H., Camille Schuster, Beverleee Anderson, Ofer Meilich, and Ven Venkatesan, “If Time is Money, is it a Common Currency: Time in Anglo, Asian, and Latin Cultures,” Journal of Global Marketing, Vol. 21 no. 4 pp. 245-258.
  6. Brodowsky, Glen H., Neil Granitz, and Beverlee Anderson (2008) “The Best of Times is Now: A Study of the Gay Sub-culture’s Attitudes Toward Time” Time and Society, Vol. 17 No. 2/3, pp.233-260.
  7. Brodowsky, Glen H. and George Belch, (2006) As Seen on TV and Now in a Marketing Classroom Near You: The Infomercial, Marketing Education Review Special Edition on Teaching Innovations.
  8. Brodowsky, Glen H., Justin Tan, and Ofer Meilich (2004), Managing Country of Origin Choices: Competitive Advantages and Opportunities. International Business Review, Vol. 13, No. 6.
  9. Brodowsky, Glen H. and Beverlee B. Anderson, (2003) “Student Perceptions of Communication Skills: Writing, Presentation and Public Speaking” Journal of the Academy of Business Education, Volume 4, Fall pp. 13-22.
  10. Pillai, Rajnandini, Susan Stites Doe, and Glen H. Brodowsky “Marketing the Presidency: Do Leadership and Scandal Mix? Journal of Applied Social Psychology.
  11. Anderson, Beverlee B. Glen H. Brodowsky, (2001) “A Cross-cultural Study of Waiting as a Satisfaction Driver in Selected Service Encounters” Journal of East West Business, Volume 7, No. 1 pp. 11-36.
  12. Erevelles, Sunil, Veronica Horton, Glen H. Brodowsky, and Jonnvee Caragan (2000) “Managing Questionnaire-Related Non-Response Bias” Journal of Marketing Management, Vol. 10 Issue 1, Spring- Summer.
  13. Brodowsky, Glen H. and Beverlee B. Anderson (2000) “A Cross Cultural Study of Consumer Attitudes Toward Time” Journal of Global Marketing, Vol. 13, No.3.
  14. Brodowsky, Glen H. (1998) “The Effects of Multiple Countries of Origin on Evaluation and Attitudes Toward Buying Japanese versus American Automobiles: A Comparison between Low and High Ethnocentric Consumers” Journal of International Consumer Marketing, Vol.10, No.3.
  15. Lukas, Bryan A. and Glen H. Brodowsky (1998) “Successful Invention Management: Formalizing the Generation and Validation of New Product Ideas” Competitive Intelligence Review, Vol. 9 No.4, October-December.

Edited Volumes

Cadwallader, Susan and Glen H. Brodowsky, eds. (2010), The Pinnacle of Marketing Education. Proceedings of the 2010 Marketing Educators' Association Conference, Seattle, WA.

Brodowsky, Glen H. and Robert A. Lupton, (2009), New Horizons in Marketing Education. Proceedings of the 2009 Marketing Educators' Association Conference, Newport Beach, CA.

Conference Proceedings and Presentations

  1. Brodowsky, Glen, Wayne Neu, Nathalie Spielmann, Thorsten Gruber, Anthony Lowrie, Alexander Reppel, and Roediger Voss (2011) “Do Marketing Professors Have a Special Role to Play In Developing Meaningful Services-Marketing Based Measures of Student Evaluations of Teaching.” Special Session presented at the Marketing Educators’ Association Annual Conference, San Diego, California.
  2. Ackerman, David, Oscar DeShields, Glen Brodowsky, and Barbara Gross, (2011), Traveling Across Borders in Marketing Education.” Special Session presented at the Marketing Educators’ Association Annual Conference, San Diego, California.
  3. Gruber, Thorsten, Anthony Lowrie, Glen Brodowsky, Alexander Reppel, Roediger Voss, (2010), “How Students Want to be Treated in Student-Professor Encounters–An Intra-National Comparison Study,” AMA Summer Educators’ Conference, Boston, MA.
  4. Brodowsky, Glen and Gary Lawon, (2010) “From Grading to Reviewing: Providing Meaningful Feedback in a Case-Based MBA Marketing Course,” Marketing Educators’ Association Conference, Seattle, WA.
  5. Taylor, Ruth and Glen H. Brodowsky (2010), “International Marketing Research: Too Big and Too Important to Fit into a Single Chapter, ” Marketing Educators’ Association Conference, Seattle, WA.
  6. Kohles, J, M. Bligh, R. Pillai, M. Carsten, and G. Brodowsky (2009), “Leadership in Confucian Asia: Similarities and Differences of Justice, Trust, and Leadership Outcomes in Mainland China, Hong Kong, and Singapore,” Recipient of John Yanouzas Outstanding Paper Award. Eastern Academy of Management Managing in a Global Economy XIII Conference, Rio de Janeiro, Brasil.
  7. Gruber, T., A. Reppel, G.H. Brodowsky, and R. Voss (2009), “Revealing Female and Male Students’ Satisfaction with the Characteristics of Effective Professors,” Presented at the American Marketing Association Summer Educators’ Conference, Chicago, IL.
  8. Gruber, T. A. Reppe, G.H. Brodowsky, and R. Voss, (2009), “Service Encounters in Higher Education: Investigating the Influence on the Satisfaction and Dissatisfaction of Students,” Presented at the Marketing Educators’ Association Conference, Newport Beach, California.
  9. Brodowsky, Glen H. , Camille Schuster, and Beverlee Anderson, (2008) “Universalist versus Absolutist Approaches to Measuring Time Concepts across Culrures” Presented at Association for Global Business Twentieth Annual International Conference, Newport Beach, CA.
  10. Brodowsky, Glen H. and Ruth Taylor, “Is that your final answer? Improving and Moving Beyond Standard Multiple Choice Marketing Questions” Presented at 2008 Marketing Educators Association Conference, Salt Lake City, Utah.
  11. Chang, Katherine and Glen H. Brodowsky “The Relationships among Attitude, Brand Equity and Repurchase Intention: The Case of Skincare Products in Taiwan,” Presented at Society for Marketing Advances, San Antonio,Texas
  12. Brodowsky, Glen H . and Beverlee B. Anderson "Sometimes, Two Heads Aren't Better than One: Lessons Learned from Team Teaching" Presented at 2006 Marketing Educators' Association, San Francisco, California.
  13. Brodowsky, Glen H.. Ofer Meilich, Beverlee B. Anderson, and Ven Venkatesan, " If Time is Money, Is it a Common Currency" Presented 2006 at the American Marketing Association Summer Educators' Conference, Chicago, IL
  14. Brodowsky, Glen H. and Beverlee B. Anderson "Data, Data Everywhere but They Never Stop to Think: A Case Study in Developing an Effective Research Methods Course," 2005 Marketing Educators' Association Meeting Proceedings, La Jolla, California.
  15. Brodowsky, Glen H. "What the Sneetches Teaches: Dr. Seuss as a Marketing Teaching Tool 2005 Marketing Educators' Association Meeting Proceedings, La Jolla, California.
  16. Brodowsky, G. H., Pass, M. & Anderson, B.B. “Not on a School Night: Using Creative Scheduling as a Strategic Advantage in An Increasingly Complex Educational Marketplace.” 2004 Marketing Educators’ Association Meeting Proceedings, Las Vegas, Nevada.
  17. Brodowsky, G. H., Pass, M, & Anderson, B.B., Planning Non-Traditional Academic Schedules: How Changing Times Necessitate Changing Times on Campus,” 2004 Hawaii International Conference on Business, Honolulu, Hawaii.
  18. Pillai, R., Kohles, J. &Brodowsky, G. “Leadership, Justice, Trust and Outcomes in the PRC and the SAR (Hong Kong): Two Sides of the Same Coin?” First Conference on Cross Cultural Leadership and Management, June 2004, Seoul Korea.
  19. Watson, K. & Brodowsky, G.H., Achieving Content and Relational Communication Goals: A Model of Media Choice.” To be presented in an Interactive Session of the 2004 Academy of Management Annual Conference, New Orleans, Louisiana.
  20. Anderson, Beverlee B. (2003) “Social Time Insights in Higher Education” Proceedings of the ISIDA International Conference on Time and Management. Palermo, Italy.
  21. Brodowsky, Glen H and Beverlee B. Anderson (2003) “The Sacred Weekend” Proceedings of the ISIDA International Conference on Time and Management. Palermo, Italy.
  22. Brodowsky, Glen H and Beverlee B. Anderson (2003) “Cross Border Shopping Behavior: The Case of College Students Living in a Border Region” Hawaii International Conference on Business, Honolulu, Hawaii.
  23. Brodowsky, Glen H. And Beverlee B. Anderson (2002) “Why Johnny Can’t Write: An analysis of the Effectiveness of a Business Writing Requirement in a College of Business Curriculum” Presented at 2002 Marketing Educators’ Association.
  24. Brodowsky, Glen H. and George Belch (2002) “The Infomercial: The Handy-Dandy Marketing Teaching Tool” Proceedings of the 2002 Marketing Educator’s Association.
  25. Anderson, Beverlee and Glen H. Brodowsky (2000)¸ “Time Over Time: A Study of how Mexican Consumers’ Concepts of Time have Changed Over Time” Proceedings of the ISIDA International Conference on Time and Management. Palermo, Italy.
  26. Brodowsky, Glen H. and Justin Tan, (1999) Managing Country of Origin: Understanding How Country of Design and Country of Assembly Affect Product Evaluations and Attitudes Toward Purchase” in Brown, Stephen P and Sudharshan, D. Enhancing Knowledge Development in Marketing, Proceedings of the American Marketing Association Summer Educators’ Conference.
  27. Erevelles, Sunil, Glen Brodowsky, Orlenda Salazar, and Veronica Horton, (1999) “Minimizing Questionnaire-Related Bias in Marketing Research” Proceedings of the Decision Sciences Conference, Winter.
  28. Jain, Arun K., and Glen H. Brodowsky, M. Divan (1993) “Sonka Meats, a Case Study” Proceedings of the Eastern Case Writers Association, 1994.

Dissertation Research

Title: A Comprehensive Model of the Role of Country-of-Origin on Consumer Purchase Decisions

Case Studies
Jain, Brodowsky and Divan - 1994 The Role of Marketing in Privatizing Hungarian Firms
Jain, Brodowsky and Divan - 1993 Sonka Meats, a Case Study
Undergraduate Courses Taught MBA Courses Taught
  • Foundations of Marketing
  • Marketing Communications
  • Customer Analysis
  • Global and Cross Cultural Marketing
  • Consumer Behavior
  • Marketing Research
  • Business Writing
  • Marketing Foundations
  • Marketing Management
  • Global Business Strategies
  • Business Research Methods
  • Consumer Behavior
  • International Market Research

 Guest Lecturer at the Following Institutions

  • Univeridad Internacional Del Ecuador, Quito, Ecuador 2009
  • Universidad Autonoma de Baja California, Ensenada Mexico 2009
  • National Taipei University of Technology, Taiwan, ROC 2009
  • National Cheng-chi University, Taiwan, ROC 2007-2009
  • National Cheng-gong University, Taiwan, ROC 2007
  • National Chang-hua University of Education, Taiwan, ROC 2007
  • National Chong-cheng University, Taiwan, ROC 2007
  • Di-wan College of Management, Taiwan, ROC 2007
  • Osher Institute of Lifelong Learning, San Marcos, CA 2006-2009
  • University of California Irvine Extension 2005
  • Northeastern University, Shenyang, Peoples Republic of China 2004
  • University of California Riverside Extension 1997-2006



POSITIONS HELD

California State University San Marcos

  • Professor of Marketing—2008-Present
  • Chair, Department of Management & Marketing—2004-2008
  • Associate Professor of Marketing—2002-2008
  • Assistant Professor of Marketing—1996-2002
  • Fulbright Lecturer: National Cheng Chi-University, Taipei, Taiwan—2007

EDUCATION

  • 1997 - Ph.D., International Marketing, School of Management, State University of New York at Buffalo. Buffalo, New York. Expected Completion: December, 1996.
  • 1992 - Master of Business Administration (MBA), Marketing and International Business Concentrations, School of Management, State University of New York at Buffalo, Buffalo, New York.
  • 1987 - Advanced Chinese Studies. Non-degree program. National Taiwan University, The Stanford Center, Taipei, Taiwan, Republic of China.
  • 1986 - Bachelors of Arts, Far Eastern Languages and Civilizations, The University of Chicago. Chicago, Illinois.

RESEARCH AND PUBLICATIONS

Refereed Journal Articles

  1. Su, E, Y.A. Huang, G.H. Brodowsky, and H.J. Kim. (in press) "The Impact of Product Placement on TV-Induced Tourism: Korean Dramas and Taiwanese Viewers" Tourism Management.
  2. Brodowsky. Glen H. and Ruth Taylor, "Is That Your Final Answer? Improving and moving Beyond Standard Multiple Choice Marketing Questions," Journal of the Academy of Business Education, Vol. 10, Spring, pp 147-162.
  3. Brodowsky, Glen H. and Gary W. Lawson (2010), "From Grading to Reviewing: Providing Meaningful Feedback in a Case-Based MBA Course," Ethics and Critical Thinking Journal, September 15.
  4. Brodowsky, Glen H., Camille Schuster, Beverleee Anderson, Ofer Meilich, and Ven Venkatesan, “If Time is Money, is it a Common Currency: Time in Anglo, Asian, and Latin Cultures,” Journal of Global Marketing, Vol. 21 no. 4 pp. 245-258.
  5. Brodowsky, Glen H., Neil Granitz, and Beverlee Anderson (2008) “The Best of Times is Now: A Study of the Gay Sub-culture’s Attitudes Toward Time” Time and Society, Vol. 17 No. 2/3, pp.233-260.
  6. Brodowsky, Glen H. and George Belch, (2006) As Seen on TV and Now in a Marketing Classroom Near You: The Infomercial, Marketing Education Review Special Edition on Teaching Innovations.
  7. Brodowsky, Glen H., Justin Tan, and Ofer Meilich (2004), Managing Country of Origin Choices: Competitive Advantages and Opportunities. International Business Review, Vol. 13, No. 6.
  8. Brodowsky, Glen H. and Beverlee B. Anderson, (2003) “Student Perceptions of Communication Skills: Writing, Presentation and Public Speaking” Journal of the Academy of Business Education, Volume 4, Fall pp. 13-22.
  9. Pillai, Rajnandini, Susan Stites Doe, and Glen H. Brodowsky “Marketing the Presidency: Do Leadership and Scandal Mix? Journal of Applied Social Psychology.
  10. Anderson, Beverlee B. Glen H. Brodowsky, (2001) “A Cross-cultural Study of Waiting as a Satisfaction Driver in Selected Service Encounters” The Journal of East West Business, Volume 7, No. 1 pp. 11-36.
  11. Erevelles, Sunil, Veronica Horton, Glen H. Brodowsky, and Jonnvee Caragan (2000) “Managing Questionnaire-Related Non-Response Bias” Journal of Marketing Management, Vol. 10 Issue 1, Spring- Summer.
  12. Brodowsky, Glen H. and Beverlee B. Anderson (2000) “A Cross Cultural Study of Consumer Attitudes Toward Time” Journal of Global Marketing, Vol. 13, No.3.
  13. Brodowsky, Glen H. (1998) “The Effects of Multiple Countries of Origin on Evaluation and Attitudes Toward Buying Japanese versus American Automobiles: A Comparison between Low and High Ethnocentric Consumers” Journal of International Consumer Marketing, Vol.10, No.3.
  14. Lukas, Bryan A. and Glen H. Brodowsky (1998) “Successful Invention Management: Formalizing the Generation and Validation of New Product Ideas” Competitive Intelligence Review, Vol. 9 No.4, October-December.

Edited Volumes

  • Cadwallader, Susan and Glen H. Brodowsky, eds. (2010), The Pinnacle of Marketing Education. Proceedings of the 2010 Marketing Educators' Association Conference, Seattle, WA.
  • Brodowsky, Glen H. and Robert A. Lupton, (2009), New Horizons in Marketing Education. Proceedings of the 2009 Marketing Educators' Association Conference, Newport Beach, CA.

Conference Proceedings and Presentations

  1. Brodowsky, Glen, Wayne Neu, Nathalie Spielmann, Thorsten Gruber, Anthony Lowrie, Alexander Reppel, and Roediger Voss (2011) “Do Marketing Professors Have a Special Role to Play In Developing Meaningful Services-Marketing Based Measures of Student Evaluations of Teaching.” Special Session presented at the Marketing Educators’ Association Annual Conference, San Diego, California.
  2. Ackerman, David, Oscar DeShields, Glen Brodowsky, and Barbara Gross, (2011), Traveling Across Borders in Marketing Education.” Special Session presented at the Marketing Educators’ Association Annual Conference, San Diego, California.
  3. Gruber, Thorsten, Anthony Lowrie, Glen Brodowsky, Alexander Reppel, Roediger Voss, (2010), “How Students Want to be Treated in Student-Professor Encounters–An Intra-National Comparison Study,” AMA Summer Educators’ Conference, Boston, MA.
  4. Brodowsky, Glen and Gary Lawon, (2010) “From Grading to Reviewing: Providing Meaningful Feedback in a Case-Based MBA Marketing Course,” Marketing Educators’ Association Conference, Seattle, WA.
  5. Taylor, Ruth and Glen H. Brodowsky (2010), “International Marketing Research: Too Big and Too Important to Fit into a Single Chapter, ” Marketing Educators’ Association Conference, Seattle, WA.
  6. Kohles, J, M. Bligh, R. Pillai, M. Carsten, and G. Brodowsky (2009), “Leadership in Confucian Asia: Similarities and Differences of Justice, Trust, and Leadership Outcomes in Mainland China, Hong Kong, and Singapore,” Recipient of John Yanouzas Outstanding Paper Award. Eastern Academy of Management Managing in a Global Economy XIII Conference, Rio de Janeiro, Brasil.
  7. Gruber, T., A. Reppel, G.H. Brodowsky, and R. Voss (2009), “Revealing Female and Male Students’ Satisfaction with the Characteristics of Effective Professors,” Presented at the American Marketing Association Summer Educators’ Conference, Chicago, IL.
  8. Gruber, T. A. Reppe, G.H. Brodowsky, and R. Voss, (2009), “Service Encounters in Higher Education: Investigating the Influence on the Satisfaction and Dissatisfaction of Students,” Presented at the Marketing Educators’ Association Conference, Newport Beach, California.
  9. Brodowsky, Glen H. , Camille Schuster, and Beverlee Anderson, (2008) “Universalist versus Absolutist Approaches to Measuring Time Concepts across Culrures” Presented at Association for Global Business Twentieth Annual International Conference, Newport Beach, CA.
  10. Brodowsky, Glen H. and Ruth Taylor, “Is that your final answer? Improving and Moving Beyond Standard Multiple Choice Marketing Questions” Presented at 2008 Marketing Educators Association Conference, Salt Lake City, Utah.
  11. Chang, Katherine and Glen H. Brodowsky “The Relationships among Attitude, Brand Equity and Repurchase Intention: The Case of Skincare Products in Taiwan,” Presented at Society for Marketing Advances, San Antonio,Texas
  12. Brodowsky, Glen H . and Beverlee B. Anderson "Sometimes, Two Heads Aren't Better than One: Lessons Learned from Team Teaching" Presented at 2006 Marketing Educators' Association, San Francisco, California.
  13. Brodowsky, Glen H.. Ofer Meilich, Beverlee B. Anderson, and Ven Venkatesan, " If Time is Money, Is it a Common Currency" Presented 2006 at the American Marketing Association Summer Educators' Conference, Chicago, IL
  14. Brodowsky, Glen H. and Beverlee B. Anderson "Data, Data Everywhere but They Never Stop to Think: A Case Study in Developing an Effective Research Methods Course," 2005 Marketing Educators' Association Meeting Proceedings, La Jolla, California.
  15. Brodowsky, Glen H. "What the Sneetches Teaches: Dr. Seuss as a Marketing Teaching Tool 2005 Marketing Educators' Association Meeting Proceedings, La Jolla, California.
  16. Brodowsky, G. H., Pass, M. & Anderson, B.B. “Not on a School Night: Using Creative Scheduling as a Strategic Advantage in An Increasingly Complex Educational Marketplace.” 2004 Marketing Educators’ Association Meeting Proceedings, Las Vegas, Nevada.
  17. Brodowsky, G. H., Pass, M, & Anderson, B.B., Planning Non-Traditional Academic Schedules: How Changing Times Necessitate Changing Times on Campus,” 2004 Hawaii International Conference on Business, Honolulu, Hawaii.
  18. Pillai, R., Kohles, J. &Brodowsky, G. “Leadership, Justice, Trust and Outcomes in the PRC and the SAR (Hong Kong): Two Sides of the Same Coin?” First Conference on Cross Cultural Leadership and Management, June 2004, Seoul Korea.
  19. Watson, K. & Brodowsky, G.H., Achieving Content and Relational Communication Goals: A Model of Media Choice.” To be presented in an Interactive Session of the 2004 Academy of Management Annual Conference, New Orleans, Louisiana.
  20. Anderson, Beverlee B. (2003) “Social Time Insights in Higher Education” Proceedings of the ISIDA International Conference on Time and Management. Palermo, Italy.
  21. Brodowsky, Glen H and Beverlee B. Anderson (2003) “The Sacred Weekend” Proceedings of the ISIDA International Conference on Time and Management. Palermo, Italy.
  22. Brodowsky, Glen H and Beverlee B. Anderson (2003) “Cross Border Shopping Behavior: The Case of College Students Living in a Border Region” Hawaii International Conference on Business, Honolulu, Hawaii.
  23. Brodowsky, Glen H. And Beverlee B. Anderson (2002) “Why Johnny Can’t Write: An analysis of the Effectiveness of a Business Writing Requirement in a College of Business Curriculum” Presented at 2002 Marketing Educators’ Association.
  24. Brodowsky, Glen H. and George Belch (2002) “The Infomercial: The Handy-Dandy Marketing Teaching Tool” Proceedings of the 2002 Marketing Educator’s Association.
  25. Anderson, Beverlee and Glen H. Brodowsky (2000)¸ “Time Over Time: A Study of how Mexican Consumers’ Concepts of Time have Changed Over Time” Proceedings of the ISIDA International Conference on Time and Management. Palermo, Italy.
  26. Brodowsky, Glen H. and Justin Tan, (1999) Managing Country of Origin: Understanding How Country of Design and Country of Assembly Affect Product Evaluations and Attitudes Toward Purchase” in Brown, Stephen P and Sudharshan, D. Enhancing Knowledge Development in Marketing, Proceedings of the American Marketing Association Summer Educators’ Conference.
  27. Erevelles, Sunil, Glen Brodowsky, Orlenda Salazar, and Veronica Horton, (1999) “Minimizing Questionnaire-Related Bias in Marketing Research” Proceedings of the Decision Sciences Conference, Winter.
  28. Jain, Arun K., and Glen H. Brodowsky, M. Divan (1993) “Sonka Meats, a Case Study” Proceedings of the Eastern Case Writers Association, 1994.

Dissertation Research

Title: A Comprehensive Model of the Role of Country-of-Origin on Consumer Purchase Decisions

Case Studies

Jain, Brodowsky and Divan - 1994 The Role of Marketing in Privatizing Hungarian Firms
Jain, Brodowsky and Divan - 1993 Sonka Meats, a Case Study

TEACHING EXPERIENCE 

Undergraduate Courses Taught MBA Courses Taught
  • Foundations of Marketing
  • Marketing Communications
  • Customer Analysis
  • Global and Cross Cultural Marketing
  • Consumer Behavior
  • Marketing Research
  • Business Writing
  • Marketing Foundations
  • Marketing Management
  • Global Business Strategies
  • Business Research Methods
  • Consumer Behavior
  • International Market Research

 Guest Lecturer at the Following Institutions

  • Univeridad Internacional Del Ecuador, Quito, Ecuador 2009
  • Universidad Autonoma de Baja California, Ensenada Mexico 2009
  • National Taipei University of Technology, Taiwan, ROC 2009
  • National Cheng-chi University, Taiwan, ROC 2007-2009
  • National Cheng-gong University, Taiwan, ROC 2007
  • National Chang-hua University of Education, Taiwan, ROC 2007
  • National Chong-cheng University, Taiwan, ROC 2007
  • Di-wan College of Management, Taiwan, ROC 2007
  • Osher Institute of Lifelong Learning, San Marcos, CA 2006-2009
  • University of California Irvine Extension 2005
  • Northeastern University, Shenyang, Peoples Republic of China 2004
  • University of California Riverside Extension 1997-2006

Consulting Clients

  • Cardinal Health
  • Callaway Golf
  • Leadership North County
  • Escondido Downtown Business Association
  • City of Escondido Marketing Campaign
  • PennySaver USA

Senior International Consultant

Chic Busines and Brand, Inc., Taipei, Taiwan ROC. 

FOREIGN LANGUAGE PROFICIENCY

Mandarin Chinese: Fluent speaker, read and write.

SERVICE

Marketing Educators’ Association (MEA)

  • President, 2010-2011
  • Vice President and Program Co-chair 2008-2010

Academic Senate California State University (ASCSU)

  • Academic Senator
  • Faculty Affairs Committee, Vice Chair
  • Inter-segmental Coordinating Committee on Student Learning
  • Committee on Serving Students with Disabilities

California State University San Marcos (CSUSM)

  • University 20th Anniversary Steering Committee Facilitator
  • Blueprint for North County Healthcare Education Chair
  • NEAC (Nominations, Elections, and Constitution) Committee
  • WASC accreditation reaffirmation committee, first year student retention
  • Secretary of the University Academic Senate
  • Faculty Affairs Committee Academic Policy and Programs Committee
  • Professional Leave Committee
  • Search Committee Associate Vice President for Academic Affairs
  • Consultant to the President
    • Principal investigator for university competitive positioning study
    • Principal investigator for university budget process study University Marketing Committee Representative, CSU International Programs

College of Business Administration (CoBA)

  • MBA Curriculum Committee
  • Periodic Review Committee of the Dean, College of Business
  • College Peer Review
  • Chair, Marketing Faculty Search Committee,
  • Chair, College Research and Development Committee
  • Accounting Search Committee Business Building Planning Team
  • College of Business Leadership Council
  • Program Director, Global Business Management
  • Chair, Undergraduate Programs Committee
  • AACSB Accreditation Steering Committee

Marketing Educators’ Association (MEA)

  • President, 2010-2011
  • Vice President and Program Co-chair 2008-2010

Academic Senate California State University (ASCSU)

  • Academic Senator
  • Faculty Affairs Committee, Vice Chair
  • Inter-segmental Coordinating Committee on Student Learning
  • Committee on Serving Students with Disabilities

California State University San Marcos (CSUSM)

  • University 20th Anniversary Steering Committee Facilitator
  • Blueprint for North County Healthcare Education Chair
  • NEAC (Nominations, Elections, and Constitution) Committee
  • WASC accreditation reaffirmation committee, first year student retention
  • Secretary of the University Academic Senate
  • Faculty Affairs Committee Academic Policy and Programs Committee
  • Professional Leave Committee
  • Search Committee Associate Vice President for Academic Affairs
  • Consultant to the President
    • Principal investigator for university competitive positioning study
    • Principal investigator for university budget process study University Marketing Committee Representative, CSU International Programs

College of Business Administration (CoBA)

  • MBA Curriculum Committee
  • Periodic Review Committee of the Dean, College of Business
  • College Peer Review
  • Chair, Marketing Faculty Search Committee,
  • Chair, College Research and Development Committee
  • Accounting Search Committee Business Building Planning Team
  • College of Business Leadership Council
  • Program Director, Global Business Management
  • Chair, Undergraduate Programs Committee
  • AACSB Accreditation Steering Committee

CONSULTING CLIENTS

  • Cardinal Health
  • Callaway Golf
  • Leadership North County
  • Escondido Downtown Business Association
  • City of Escondido Marketing Campaign
  • The PennySaver

SENIOR INTERNATIONAL CONSULTANT

Chic Business and Brand, Inc. Taipei, Taiwan ROC